MINUS 417

MINUS -417 is based on the belief that positive thinking nourishes body and mind. Our line of luxury skincare, developed by experts, is enriched with natural ingredients, vitamins, minerals and acids that offer visible results. With over 20 years of international experience, -417 combines innovative formulas and a commitment to clean cosmetics, offering global solutions for beauty.

Founded in 2003 by Israeli sculptor Moty Fridman, -417 is sold in over 30 countries. His modernist philosophy inspires the creation of pure and natural beauty products, like an artist preparing the canvas before painting. The products, made with minerals from the Dead Sea, combine technology and well-being for a transformative effect on body and mind.