MINUS 417

MINUS -417 is based on the belief that positive thinking nourishes the body and mind. Our expertly developed luxury skincare line is enriched with natural ingredients, vitamins, minerals and acids that deliver visible results. With over 20 years of international experience, -417 combines innovative formulas and a commitment to clean cosmetics, offering global beauty solutions.

Founded in 2003 by Moty Fridman, an Israeli sculptor, -417 is sold in over 30 countries. Its modernist philosophy inspires the creation of pure and natural beauty products, like an artist preparing the canvas before painting. The products, made with Dead Sea minerals, combine technology and wellness for a transformative effect on the body and mind.