BOSS

Hugo Boss is synonymous with luxury men's fashion, accessories and cosmetics, appreciated for the quality of fabrics and attention to detail. The brand, which began producing perfumes in the 1990s, today offers a wide range of modern fragrances, designed to reflect the personality and beauty of those who wear them. Hugo Boss continues to dominate the world of men's fashion, but women can also find their exclusive perfume or clothing.

With fragrances such as BOSS Bottled Absolu and BOSS Alive Absolu , Hugo Boss combines elegance, modernity and sophistication. Founded as a uniform factory after the First World War, the company has evolved into an iconic brand under the leadership of Eugen Holy. Hugo Boss invites men to discover who they really are and to show themselves with determination to the world. For this reason, Hugo is truly a Boss.