HELENA RUBINSTEIN

Helena Rubinstein, a pioneer in the world of skin care since 1902, offers transformative cosmetic treatments that enhance feminine beauty. Thanks to scientific and medical research, and inspired by the protocols of the most prestigious aesthetic clinics, Helena Rubinstein products are distinguished by the use of precious ingredients, innovative formulas and guaranteed results. The continuous search for innovation and effectiveness in the Helena Rubinstein laboratories has given life to iconic cosmetic treatments.

The brand is named after a Polish woman, who in her life became one of the richest in the world. In 1902, she decided to devote herself to cosmetics and perfume creation. One of her most famous products is Helena Rubinstein mascara. Helena Rubinstein devoted her entire life to aesthetics and the search for advanced scientific solutions for skin care. To fully understand the needs of women, she collaborated with the best scientists of the time, developing highly effective cosmetics.

Helena Rubinstein is famous for her high-end cosmetic products, designed primarily to combat skin aging, combining effectiveness and sensuality. Her perfumes are delicate, light and fresh, suitable for any occasion.

For over 115 years, Helena Rubinstein has continued to satisfy the most demanding women, enhancing their beauty with cutting-edge skincare treatments, developed in collaboration with world-class experts. These products are incredibly effective and sumptuously textured, designed to illuminate the future of skin.