HELENA RUBINSTEIN

Helena Rubinstein, a pioneer in the world of skincare since 1902, offers transformative cosmetic treatments that enhance female beauty. Thanks to scientific and medical research, and inspired by the protocols of the most prestigious aesthetic clinics, Helena Rubinstein products are distinguished by the use of valuable ingredients, innovative formulas and reliable results. The continuous search for innovation and effectiveness in the Helena Rubinstein laboratories has given rise to iconic cosmetic treatments.

The brand is named after a Polish woman, who in her lifetime became one of the richest in the world. In 1902, he decided to dedicate himself to cosmetics and the creation of perfumes. One of his most famous products is the mascara Helena Rubinstein. Helena Rubinstein has dedicated her entire life to aesthetics and the search for advanced scientific solutions for skin care. To fully understand the needs of women, she collaborated with the best scientists of the time, developing highly effective cosmetics.

Helena Rubinstein is famous for its high-end cosmetic products, designed primarily to combat skin aging, combining effectiveness and sensuality. Its fragrances are delicate, light and fresh, suitable for any occasion.

For more than 115 years, Helena Rubinstein continues to satisfy the most demanding women, enhancing their beauty with cutting-edge skincare treatments developed in collaboration with world-class experts. These products are incredibly effective and rich in texture, designed to illuminate the future of your skin.